#Business Focused Digital Skills SEARCH ENGINE OPTIMIZATION (SEO)
Course Duration: 6 weeks
Created By: Lilian Okonkwo
Last Updated: Friday, February 7th 2025
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About this course

SEO (Search Engine Optimization) is the practice of improving a website's visibility on search engines like Google. It involves optimizing various aspects of a website—such as content, keywords, structure, and backlinks—to rank higher in search results. The goal of SEO is to attract organic (unpaid) traffic by aligning the website with search engine algorithms and user intent, ultimately boosting credibility, traffic, and conversions.

What you will learn

Module 1

Introduction to SEO

Technical SEO

Module 2

On-Page Optimization: Content Optimization

User Experience and Engagement

Module 3

Off-Page SEO and Link Building

Module 4

Introduction to Local SEO

Module 5

SEO Strategies for E-Commerce

Module 6

SEO Audit and Strategy Development

Tool

Google Keyword Planner, Google Analytics

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