About this course
SEO (Search Engine Optimization) is the practice of improving a website's visibility on search engines like Google. It involves optimizing various aspects of a website—such as content, keywords, structure, and backlinks—to rank higher in search results. The goal of SEO is to attract organic (unpaid) traffic by aligning the website with search engine algorithms and user intent, ultimately boosting credibility, traffic, and conversions.
What you will learn
Introduction to SEO
Technical SEO
On-Page Optimization: Content Optimization
User Experience and Engagement
Off-Page SEO and Link Building
Introduction to Local SEO
SEO Strategies for E-Commerce
SEO Audit and Strategy Development
Tool
Google Keyword Planner, Google Analytics
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