#Basic Digital Skills SOCIAL MEDIA FUNDAMENTALS
Course Duration: 6 weeks
Created By: HISS OGBS
Last Updated: Monday, January 20th 2025
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About this course

Social media refers to internet-based platforms that enable individuals, communities, and organizations to create, share, and exchange content through virtual interactions. It allows users to engage in conversations, build networks, and disseminate information in real time. Social media leverages web-based technologies and mobile applications, making it accessible across devices like smartphones, tablets, and computers.

What you will learn

Module 1

Definition of Social Media Key Characteristics History of Social Media The Rise of Social Networks (2000-2010)

Modern Era of Social Media (2010-Present) Major Social Media Platforms LinkedIn YouTube TikTok Social Media’s Role in Communication, Community Building, and Business Growth

Social Media and Community Building Social Media’s Role in Business Growth

Understanding Social Media Platforms

Optimizing Profiles for Visibility

Module 2

Building Your Social Media Strategy

Creating Engaging Social Media Content

Visual Content Best Practices Maintain Brand Consistency Introduction to Content Creation Tools

Module 3

Understanding Social Media Algorithms

Strategies for Maximizing Organic Reach

Organic and Paid Growth Strategies

The Role of Hashtags, Challenges, and Trends

Module 4

Story In Social Media Branding

Module 5

Community Management and Engagement

Best Practices For Handling Negative Feedback

Best Practices For Handling Negative Feedback

Module 6

Ethics, Privacy, and Safety on Social Media

Use Strong, Unique Passwords Online Reputation Management: Safeguarding Your Digital Footprint

The Future of Social Media

The Role of Virtual and Augmented Reality in Social Media

Social Media Commerce And Direct Selling Via Platforms

Tool

Personal Computer and Internet

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