#Business Focused Digital Skills Digital Marketing For Business
Course Duration: 5 week
Created By: Tolulope Ade
Last Updated: Tuesday, December 17th 2024
₦ 0
Per Month
5 Stars Rating (1000 ratings)
Enroll Now
866 already enrolled
Scholarship Opportunity

About this course

Digital marketing is the use of online channels, strategies, and tools to promote a business, connect with its target audience, and drive sales. It includes methods like social media marketing, search engine optimization (SEO), email campaigns, content marketing, and online advertising. By leveraging digital platforms, businesses can increase brand visibility, reach a global audience, engage customers, and measure the effectiveness of their marketing efforts in real-time.

What you will learn

Week 1

Introduction to Digital Marketing

Week 1

Understanding Your Audience and its components

Week 1

Further Reading

Week 2

Understanding Your Audience and its components continued

Week 2

CONTENT MARKETING STRATEGY LECTURE AND ITS COMPONENTS

Week 2

Further Reading

Week 3

Content Marketing Strategy

Week 3

SEARCH ENGINE MARKETING (SEM) AND PAY-PER-CLICK (PPC)

Week 3

Further Reading

Week 4

Influencer and Affiliate Marketing

Week 4

EMAIL MARKETING AND ITS COMPONENTS

Week 4

Further Reading

Week 5

Legal and Ethical Consideration

Week 5

DATA ANALYTICS, REPORTING AND ITS COMPONENTS

Week 5

Further Reading

Tool

Personal computer and internet

3
4