#Business Focused Digital Skills DIGITAL MARKETING FOR BUSINESS
Course Duration: 5 weeks
Created By: Tolulope Ade
Last Updated: Monday, January 20th 2025
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About this course

Digital marketing is the use of online channels, strategies, and tools to promote a business, connect with its target audience, and drive sales. It includes methods like social media marketing, search engine optimization (SEO), email campaigns, content marketing, and online advertising. By leveraging digital platforms, businesses can increase brand visibility, reach a global audience, engage customers, and measure the effectiveness of their marketing efforts in real-time.

What you will learn

Module 1

Introduction to Digital Marketing

Understanding Your Audience and its components

Further Reading

Module 2

Understanding Your Audience and its Components Continued

Content Marketing Strategy and its Components

Further Reading

Module 3

Content Marketing Strategy

Search Engine Marketing (SEM) and Pay-Per-Click (PPC)

Further Reading

Module 4

Influencer and Affiliate Marketing

Email Marketing and its Components

Further Reading

Module 5

Legal and Ethical Consideration

Data Analytics, Reporting and its Components

Further Reading

Tool

Personal computer and internet

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