About this course
Digital marketing is the use of online channels, strategies, and tools to promote a business, connect with its target audience, and drive sales. It includes methods like social media marketing, search engine optimization (SEO), email campaigns, content marketing, and online advertising. By leveraging digital platforms, businesses can increase brand visibility, reach a global audience, engage customers, and measure the effectiveness of their marketing efforts in real-time.
What you will learn
Introduction to Digital Marketing
Understanding Your Audience and its components
Further Reading
Understanding Your Audience and its components continued
CONTENT MARKETING STRATEGY LECTURE AND ITS COMPONENTS
Further Reading
Content Marketing Strategy
SEARCH ENGINE MARKETING (SEM) AND PAY-PER-CLICK (PPC)
Further Reading
Influencer and Affiliate Marketing
EMAIL MARKETING AND ITS COMPONENTS
Further Reading
Legal and Ethical Consideration
DATA ANALYTICS, REPORTING AND ITS COMPONENTS
Further Reading
Tool
Personal computer and internet
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