#Business Focused Digital Skills SOCIAL MEDIA ADVERTISING
Course Duration: 6 weeks
Created By: Emmanuel Adiele
Last Updated: Monday, January 20th 2025
₦ 0
5 Stars Rating (1000 ratings)
Enroll Now
866 already enrolled
Scholarship Opportunity

About this course

Social Media Advertising is a form of digital marketing where businesses use paid ads on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote products, services, or brand messages. It allows businesses to target specific audiences based on demographics, interests, and behaviors, ensuring ads reach the right people. Social media ads are cost-effective, measurable, and can drive brand awareness, engagement, website traffic, and sales.

What you will learn

Module 1

Setting Objectives and Targeting Audiences

Further Reading Software Workshop: Tools for Audience Targeting

Module 2

Crafting Effective Ad Content

Further Reading Ad Content

Module 3

Budgeting and Bidding Strategies

Further reading Software Workshop: Managing Budgets and Bids

Ad Campaign Setup and Execution

Module 4

Performance Metrics and Analytics

Key Performance Indicators (KPIs)

Module 5

Social Media Advertising Trends and Innovations

Module 6

Portfolio Development and Campaign Review

Tool

Personal Computer and Internet

3
4