#Business Focused Digital Skills Social Media Advertising
Course Duration: 6 week
Created By: Emmanuel Adiele
Last Updated: Tuesday, December 17th 2024
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About this course

Social Media Advertising is a form of digital marketing where businesses use paid ads on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote products, services, or brand messages. It allows businesses to target specific audiences based on demographics, interests, and behaviors, ensuring ads reach the right people. Social media ads are cost-effective, measurable, and can drive brand awareness, engagement, website traffic, and sales.

What you will learn

Week 1

Setting Objectives and Targeting Audiences

Week 2

Crafting Effective Ad Content

Week 3

Budgeting and Bidding Strategies

Week 3

Further reading Software Workshop: Managing Budgets and Bids

Week 1

Further reading Software Workshop: Tools for Audience Targeting

Week 2

Further reading Ad Content

Week 3

Ad Campaign Setup and Execution

Week 4

Performance Metrics and Analytics

Week 4

Key Performance Indicators (KPIs)

Week 5

Social Media Advertising Trends and Innovations

Week 6

Portfolio Development and Campaign Review

Tool

Personal Computer and Internet

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