About this course
Social Media Advertising is a form of digital marketing where businesses use paid ads on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote products, services, or brand messages. It allows businesses to target specific audiences based on demographics, interests, and behaviors, ensuring ads reach the right people. Social media ads are cost-effective, measurable, and can drive brand awareness, engagement, website traffic, and sales.
What you will learn
Setting Objectives and Targeting Audiences
Crafting Effective Ad Content
Budgeting and Bidding Strategies
Further reading Software Workshop: Managing Budgets and Bids
Further reading Software Workshop: Tools for Audience Targeting
Further reading Ad Content
Ad Campaign Setup and Execution
Performance Metrics and Analytics
Key Performance Indicators (KPIs)
Social Media Advertising Trends and Innovations
Portfolio Development and Campaign Review
Tool
Personal Computer and Internet
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